H.J.C. Bakker, M.N.F. Babeliowsky and F.J.W. Stevenaar (The Netherlands)
International AMAs, Benefits AMAs, Optimization of AMAs
Numerous international corporations are struggling with the negative impact of their AMA of the late nineties, which have not brought them the expected results. In boardrooms the debate is now on how to get the company into a new growth cycle using co-operation based business strategies. This study identifies issues as well as a model for managing international co-operation and seven good practices for today's leaders of international companies to create more value via co-operation. Fourteen CEO's and members of the board of international companies participated in the study, among which: ABNAMRO, BP, Philips, RWE, TPG, Unilever and Vodafone.
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