A. Aumaitre, V. Carrillo, and F. José Galán (Spain)
Location-based services, information-based services, mcommerce, radio, algorithm.
This article presents a new geo-referenced and personalized radio system for mobile terminals that works over wireless broadband networks. The architecture of the system allows the combination of thematic contents that are chosen by the user and contents with local advertising that depend in the first instance on GPS coordinates, velocity and direction of travel of the user and in the second instance on the preferences of the user, who can configure its terminal according to its interests. The requesting, downloading and playing of local advertising is managed by a predictive algorithm that takes into account not only the position of the terminal or the preferences of the user but also other features as the area where the information must be played and the loading time.
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